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The Congress Street store opened in 1996, but the company wants to focus its outlet sales in Freeport.

By BETH QUIMBY, Staff Writer November 4, 2009

PORTLAND — L.L. Bean said Tuesday it will close its outlet store on Congress Street next year, which a Portland downtown official said would deal a blow to the city's retail sector.

Carolyn Beem, spokeswoman for the Freeport outdoor retailer, said the company told the store's 14 employees Monday that the lease at the 542 Congress St. location would not be renewed, and the store would close in September.

The outlet, one of 15 operated by L.L. Bean, opened in 1996. It is the closest store to the company's Freeport flagship operations, which include full-priced and outlet locations.

Bean's other Maine outlet stores are in Ellsworth and Bangor. Bean also operates 13 full-priced stores outside of Maine.

Beem said the company wants to concentrate its outlet sales efforts at Freeport Village Station, a 120,000-square-foot outlet mall that opened earlier this year across the street from L.L. Bean's main retail store.

"It no longer makes good business sense for us to renew the Portland lease and continue to operate two stores," she said.

Janis Beitzer, executive director of Portland's Downtown District, said the Portland store was a destination location and its closing will be a loss for the city's retail sector, which has seen an increase in store closings and relocations during the economic recession.

"Obviously, losing the L.L. Bean name anywhere in the city of Portland is sad," she said.

Beitzer said that when cruise ships dock in Portland, many passengers head to the store, providing business for surrounding restaurants and shops.

"But we understand these are difficult times, and like any other business, they need to make decisions," Beitzer said.

Beem said the company's corporation liquidations department will begin to develop a formal closing plan, and it hopes to find other internal positions for the 14 Portland employees.

In the past decade, Bean has been increasing its retail presence in an effort to become less dependent on seasonal and catalog sales and to increase brand awareness. But the pace of openings has slowed since the economy slumped.

The company opened a store in Dedham, Mass., in July, but shelved plans for another seven. Next year it plans to open two more stores, in Malvern, Pa., and Rochester, N.Y.

The recession has taken a toll on Bean, which saw revenues sink 7.8 percent to $1.5 billion in its last fiscal year, which ended in February. It imposed a wage freeze, offered early retirement and eliminated 150 jobs in Maine because of slow sales.

Staff Writer Beth Quimby can be contacted at 791-6363 or at: bquimby@pressherald.com