Portland Press Herald / Maine Sunday Telegram
Summer of Potter
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What's a wizard lover to do with the release of the fifth movie and -- drum roll, please -- final 'Harry' book just weeks away? Make costumes, plan parties and speculate, to name a few things.
June 3, 2007
WITH THE RELEASE of the final book in the wildly popular Harry Potter series due July 21, and the film "Harry Potter and the Order of the Phoenix" due out July 13, this is shaping up as the Summer of Potter. Bookstores, theaters, libraries and other groups are busily planning events. Here are some scheduled so far.

MUGGLEFEST WHEN: 1 p.m. on July 20 to 1 a.m. on July 21

WHERE: Portland Company Complex, Fore Street, Portland

HOW MUCH: $12. Children 3 and under admitted free. Tickets available at Books Etc. stores in Portland and Falmouth.

WHAT: "Muggle" is J.K. Rowling's term for people unaware of the world of wizards, so this festival will be a good primer for the Potter-challenged. The re-creation of Diagon Alley, the magical London shopping district in the books, will feature local businesses selling hats, capes, books and other items. Wizard activities and games will be run by area nonprofit organizations. Entertainers will perform songs based on the Potter books and display feats of magic. The event benefits Youth & Family Outreach of Portland.

WHAT ELSE: At 12:01 a.m. July 21, "Harry Potter and the Deathly Hallows" will be handed out to people who pre-ordered at Books Etc. stores. For more information, including parking and shuttle bus, go online at www.mugglefest.org.

A CELEBRATION OF "HARRY POTTER AND THE DEATHLY HALLOWS"

WHEN: 10:30 p.m. July 20

WHERE: The Music Hall, 28 Chestnut St., Portsmouth, N.H. 603-436-2400, www.themusichall.org.

HOW MUCH: $8

WHAT: Festivities include wizard games, costume contests, a dramatic reading and other "surprises."

BOOKSTORES AND LIBRARIES USUALLY, WHEN A new Harry Potter book comes out, dozens of libraries and bookstores hold some sort of event, so check your local stores and libraries closer to the release date to see what they've planned.

NONESUCH BOOKS & CARDS will hold parties with games and contests at both its South Portland and Saco stores at 11 p.m. July 20. Call 799-2659 in South Portland and 282-2638 in Saco for more information or go online at www.nonesuchbooks.com.

— By RAY ROUTHIER Staff Writer

Preparing for the Summer of Potter is not as easy as one might think.

You can't just sit back and wait for the July 21 release of "Harry Potter and the Deathly Hallows," the seventh and last installment in one of the most popular all-ages book series ever.

There are books to order, costumes to make, vacations to reschedule, parties to attend, grand Potter fests to plan, and many unforeseen obstacles to overcome.

Like, if you're a summer camp director, how do you judiciously balance this dilemma: Many of your campers want to read "Harry Potter and the Deathly Hallows" in camp as soon as it comes out, but many others don't want to hear one word about how the book and series ends until they can go home and read it themselves.

"We still haven't figured out how we're going to handle that one," said Scott Weinstein, director of Camp Med-O-Lark in Washington, an arts summer camp east of Augusta. "I had planned to take a field trip to the bookstore, so (campers) could get the books. But I've heard from a lot of campers who don't want to be told how the thing ends. Harry Potter fuels a lot of opinions, really."

Opinions, and actions.

In March, 20 Portland-area youngsters began the important work of helping to plan and structure a huge Potter gala called MuggleFest. The 12-hour festival will be held in an old factory complex on the Portland waterfront and feature a re-creation of Diagon Alley, the shopping district in the Potter books.

People can buy all kinds of Potter-inspired stuff, play games, see lots of entertainment, and pick up a book at midnight as soon as it is released. Some 800 tickets have already been sold, with very little publicity.

TAKING THE JOB SERIOUSLY

The kids on the MuggleFest advisory board range in age from 6 to 13, and take their responsibility very seriously. They've attended meetings, inspected sets for the festival, and spent a lot of time e-mailing ideas on how to make the fest as authentic as possible.

When organizers of Muggle-Fest wanted to print paper Potter money to be used during the event, because it was fairly easy to do so, the youth advisers said no. In the book, the currency is Galleons, which are coins. So a token maker in Ohio was found to mint the Galleons.

And then there was the question of characters in the book who have died: Should they be represented or portrayed during MuggleFest?

"They decided that since this event is not set in any particular time, all the characters can be there," said Kirsten Cappy, a Portland-based children's book event planner who was hired to run MuggleFest by the nonprofit group Youth and Family Outreach. "They've done some pretty sophisticated thinking about this."

A date for the beginning of this Summer of Potter could be June 25, when the "Harry Potter and the Order of the Phoenix" video game, based on the fifth book, hits stores. Then on June 28, in Tokyo, the film version of "Order of the Phoenix" has its international premiere. The film opens in the United States on July 13.

'DEATHLY HALLOWS'

But the high point of the summer will be July 21, when the seventh and final book in the Potter series, "Harry Potter and the Deathly Hallows" gets a 12:01 a.m. release at bookstores. The book, published by Scholastic in the U.S., has a list price of $34.99.

The book's release will be a moment that Potter fans have been waiting for, some of them for years. And preparing for nearly as long. Cappy, the MuggleFest organizer, began putting together this Potter extravaganza in July 2006, though she couldn't set an exact date until the author J.K. Rowling announced the July 21 release date of "Deathly Hallows" in February.

How big is the Potter phenomenon? More than 325 million copies of the six books have been sold, and they've been translated into 64 languages, according to Bloomsbury Publishing, the British company that has ultimate publishing rights to the Potter books. When...


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