Nxt Blog Index
September 15, 2008
Rob Caldwell and John McCain - A match made in viral video heaven

Typically the only Mainers who get national exposure for their viral videos are the guys over at Eepybird.com whenever they roll out a wacky new experiment.

But over this last weekend, it wasn't a couple of guys in lab coats and some exploding Diet Coke - it was a local TV anchor and a presidential candidate.

People outside of Portland got familiar with WCSH 6's Rob Caldwell after the anchor's interview with Republican Presidential candidate John McCain on Wednesday.

The interview took place on WCSH's news magazine "207," and while it's not uncommon for candidates to do soft interviews with local media, (Think "Do you enjoy lobster?" "When was the last time you were in Maine?") the video has garnered attention because of the anchor's questioning and the candidate's answers.

In particular, this exchange over Alaska Gov. Sarah Palin's qualifications for the vice presidency, has gotten a lot of interest:

Caldwell: "What experience does she have in the field of national security?"
McCain: "Energy. She knows more about energy then probably anyone else in the United States of America."

(McCain goes on to tie in America's dependence on foreign sources of oil as a national security problem.)

By Friday afternoon the video was beginning to spread and had already appeared on video sharing sites such as YouTube, and was beginning to make the rounds on left-leaning blogs such as Daily Kos.

As of today the video has received more than 3,300 diggs on Digg.com and is up on Reddit.

National news programs such as "Meet the Press" and "Bill Moyers Journal" also picked up the entire video or segments over the weekend.

Other political blogs have taken notice, including The Huffington Post, Wonkette and CBS News' Political Animal.

While we could call this "the anatomy of a viral video," aren't there some political (and maybe journalistic) lessons as well, like thanks to the Internet, every interview counts and the distance between "small market" and "big market" seems to be shrinking.

Posted by at 02:32 PM

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Comments

Wow! I missed this one somehow. Just caught the interview online... I wonder if Rob saw this as a way to catch the eye of the big wigs at NBC? But I don't want to be cynical, so I'll go with it as a report doing his job, and doing it right.

Posted by Senseless Babble
September 15, 2008 03:48 PM

Wow! I missed this one somehow. Just caught the interview online... I wonder if Rob saw this as a way to catch the eye of the big wigs at NBC? But I don't want to be cynical, so I'll go with it as a report doing his job, and doing it right.

Posted by Senseless Babble
September 15, 2008 03:49 PM

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Justin is a former newspaper intern and has the scar tissue to prove it. Justin has been a staff writer for the Portland Press Herald/Maine Sunday Telegram since 2003, and in 2004 began writing a weekly column in the Monday Magazine.

If he had to pick a label, the column would fall under "youth culture," covering everything from high school dance etiquette, dealing with college debt, the resurgence of Roller Derby and Portland's one-of-a-kind music scene. This of course has not stopped him from answering letters to Santa Claus or writing about his experience riding shotgun in a drift car.

Justin is an export from the Midwest. He is a graduate of the University of Missouri and is originally from Minnesota. He enjoys bacon, cheap beer, redheads, Burt Reynolds jokes and wondering what the soundtrack to his life would sound like.

When he grows up he wants to be an international art thief. Or Captain America.

Until then he'll be bringing you dispatches about "the young people" and what they do.






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