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September 03, 2008
More money for Ramen: The Free Textbooks Solution

One of the great pains of going to college (aside from saying good-bye to your parents, obviously) is that first sucker punch from buying textbooks. Unless you're rolling onto campus with some serious savings or a high limit credit card, that first textbook receipt is enough to make you double over in pain.

And the worst part? Even the used textbooks are costly. You feel like there's nothing you can do about it.

That may not necessarily be true.

Flat World Knowledge is offering what they call open source textbooks. In the world of software and Web sites, open source can mean flexible and easy to manipulate for a developer's needs. But it also means free.

Flat World's idea is to to offer textbooks online that have been written by and received the seal of approval from college professors. Being open source also offers faculty the chance to change and update the content on the fly - instead of waiting for the new version of a textbook to be released.

The deal shakes out well for students because, well, it's free. But on top of that, it also offers students a chance to mark up text, add details and their own analysis to books. Think of it like getting notes and help from a friend in the same class.

Epicenter over at Wired notes that there is already a market for eBooks for college at the moment. But a recent study found that:

"Subscription-based digital books are just as unaffordable, considering that a used print book can at least be resold for a while.
'Rather than designing the digital book to fit the [print business] model, publishers should consider redesigning the model to fit digital books,' the PIRG report says. 'In theory, this model should work, since students tend to want print books.'"

It sounds like a pretty solid idea - except you're probably wondering if there is a catch. Namely, how does Flat World make money? They say they'll make a profit by spinning products off of the online books, things like study guides, condensed books and other print products.

It has all the markings of a breakthrough in the textbook world, a wedge to possibly stop the cycle of book buying and reselling (at horrible buy-back rates.).

But I'm left wondering two things: How will Flat World get universities and faculty to buy in to the idea? Ideally a professor would love the chance to tailor books for their class and have more control over what students read. (I won't pretend to think all professors would also like to give their students' wallets a break.)

More importantly, what's to stop "Big Textbook" from taking the same route "Big Music" and "Big Movie" took in halting the online sharing and distribution of what used to be their product. We've all seen how the Recording Industry Association of America and Motion Picture Association of America responded to file sharing and the general havoc the Internet has played on their business.

I'm all for free textbooks, but what's to stop the textbook makers to striking back just as hard?


["Open Source Textbooks Challenge Paradigm" - Epicenter]

Posted by at 11:59 AM

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Comments

well, for one, the textbook makers can't do anything about a book they don't own the rights to. so, as long as flat world isn't stealing content they are fine. welcome back, btw

Posted by rd
September 3, 2008 05:46 PM

This is Eric, one of co-founders of flat world. Thanks for the story! rd is right - we sign and publish our own authors, so we own the content vs. distributing Big Textbook content. Also, we will be direct marketing to faculty; sending them review copies; direct selling via professional reps and student sales interns; and lots more to get the word to faculty. Thanks again.

Posted by Eric
September 3, 2008 08:46 PM

Eric - Wow. Thanks for the comment and clearing things up!I guess my question now is what kind of push back will there be to a market "Big Textbook" thought they had cornered?

Also, how to get faculty to buy-in to the new system?

Posted by Justin Ellis
September 4, 2008 09:43 AM

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Justin is a former newspaper intern and has the scar tissue to prove it. Justin has been a staff writer for the Portland Press Herald/Maine Sunday Telegram since 2003, and in 2004 began writing a weekly column in the Monday Magazine.

If he had to pick a label, the column would fall under "youth culture," covering everything from high school dance etiquette, dealing with college debt, the resurgence of Roller Derby and Portland's one-of-a-kind music scene. This of course has not stopped him from answering letters to Santa Claus or writing about his experience riding shotgun in a drift car.

Justin is an export from the Midwest. He is a graduate of the University of Missouri and is originally from Minnesota. He enjoys bacon, cheap beer, redheads, Burt Reynolds jokes and wondering what the soundtrack to his life would sound like.

When he grows up he wants to be an international art thief. Or Captain America.

Until then he'll be bringing you dispatches about "the young people" and what they do.






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