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August 27, 2008
Guest Post: Portland, Maine - The Way Web Should Be

Rob Landry asks why you wouldn't want to start up a web business here in Portland?

To begin a story about Web design in Portland, Maine, I'll start in the Atlanta airport.

That was where, while I was waiting to board the connecting flight that was to take me to the 2007 SXSW Interactive conference, that I found myself standing next to Andy Clarke. He isn't exactly a household name, but in the world of Web, Clarke - an expert on CSS and a member of the Web Standards Project - is a rock star (he even actually looks like a rock star, a cross between someone from the British Invasion and Austin Powers. You have to admit - he's got style).

Clarke was on his way to be a speaker at SXSW. We struck up a conversation, and he inevitably asked where I hailed from.

Portland, Maine, I told him, is where I run my little Web design outfit, Pemaquid Communications.

Clarke was polite, but shot me a look of surprise that seemed to say "Portland, Maine? They build Web sites in Portland, Maine? I thought you guys were all lobstermen and lumberjacks."

But really, why wouldn't you want to build Web sites from Portland? You've got great geography (the sea, the mountains, the lakes, the woods) and great meterology (it's a four-season town, you don't bake in the summer and I don't mind the snow in the winter, though your mileage may vary on that score). It's a great indoor-outdoor town. Oh, and there are plenty of great coffee shops with free wi-fi.

In short, the scene here is very conducive to creative thinking!

In the wonderful world of Web, it's pretty easy to set up shop anywhere, and collaborate with Clients and team members hither and yon. There's Basecamp for project management, Adium and Skype for real-time collaboration, Facebook, LinkedIn and a little thing called Twitter for networking (I found out Justin was looking for guest bloggers via his tweet on the subject).

A decent foundation has been laid in Portland for a vibrant Web community. Joe Michaud built MaineToday.com from scratch into a cutting-edge hotspot for online journalism, winning awards against much larger media companies. MaineToday alumni have gone on to make an impact. Justin Davis' group at Portland Web Works manages VisitMaine.com, the site of the Maine Office of Tourism and one of the best tourism sites in the country. Frank McMahon is now a successful photographer and podcaster whose products include the popular Rumor Girls. (Full disclosure: I'm also one of those alumni).

There are also pockets of creativity at the University of Southern Maine, if you know where to look, and the Maine College of Art is cranking out great graphic designers who now have a keen sense of digital media and who are making an impact. That's just the tip of the iceberg - apologies for all the things I'm leaving out.

So what do we need to make Portland a hub for Web creatives? We need community. To build community, I think we need to do two things:

Strengthen the skills of the people who are already here. Local Web heads should do what they can to support improvements in the digital media programs at USM, MECA and Southern Maine Community College. We should also develop "continuing education" programs - think regular meetups, BarCamps and labs.

Attract the techies who aren't here. Right now that's a big challenge for P-town. Sure, we've got loads of fresh air and our fair share of culture. Heck, they say we've got more restaurants per capita than anyplace outside of San Fran - that ought to count for something! Even so, though top flight Webslingers can work from anywhere, but there's still a desire to get together with like-minded individuals in meatspace, and right now Portland is rightly seen as a little isolated in that regard. So we need to "connect the dots" in terms of the folks who are already here (see previous paragraph) so we'll be able to more noticeably display visible signs of Web life to those viewing Portland from afar.

Can we connect the dots and build a world-class Web community? I think we can. I see subtle signs that the cells are coming together. What do you think?


Rob Landry runs Pemaquid Communications, a funky little Web design shop, in greater Portland. Rob's on a mission to develop a top-flight community of Web creatives in southern Maine. When he's not sitting in front of his computer Twittering, he likes to hop on his bike or in his kayak, and he plays bass guitar in Bluezberry Jam, a funky little blues band.

Rob lives in Cumberland with his wife Rachel and their two kids, Kathryn and Harry.

Posted by at 10:08 AM

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Comments

Great post, Rob!
I think Maine easily attracts techies - what isn't there to love about all you mention above? Maine is great. The concern of techie types, me included, is can one make as good a wage/freelance rate there as outside the state? And I think that's where Maine falls short. The salaries I've seen are well below the national average for 5-10+ years experience in the Web. Perhaps freelance is the way to go, and finding some of that work outside Maine. So then I guess the question might be not whether Maine can't attract techies but do Maine employers and businesses hiring for web work really understand the value of web standards, great design and all that comes with it?
This is where a connected community of Web Professionals could gain some ground, establishing the value of great web work. We have that where I live now (NH) and it's really worked out well.

Posted by Ellie May
August 27, 2008 05:22 PM

Good take. I count myself lucky to be one of the 1/2 of 1% who received an education completely through the public school system in Maine (OTHS and USM) and ultimately made the decision, which I've yet to regret, to stay in Maine and carve a life here... and have found a great career in an industry closely related to what I studied for. Weird, huh?

The beauty of the 'net is that, yes, we can network with people across the globe and do our work from the comfort of a place that's actually nice to live in, rather than the frenzy of a big city.

As a happy member of the Portland area web community, I'll be enthused to see it grow!

Fred

Posted by Fred
August 28, 2008 09:51 AM

I can think of a lot of reasons a technology person wouldn't want to live in Maine. Here in my soon-to-be-ex-home the true techie community is quite tiny. Sure, there are tons of freshly churned-out Java "developers" who are shipped from the local colleges and universities to toil away in cube farms for the rest of their natural lives.

Then there are the ones like me, who saw Maine as a potential "Wild West", a under served land of opportunity, where there were multitudes of terrible websites, poorly maintained networks, and companies relying on aging software to function in a modern environment.

That was 5 years ago.

Today, I see a multitude of terrible websites, poorly maintained networks, and poorly functioning software. I've had the displeasure of having to attempt to do business with a Maine company to earn a fair wage, but (unlike many, it seems) I stuck to my principals and turned the jobs down. I looked elsewhere for work, and found it - and they were even willing to pay me more than $12/hr.

The people here are generally xenophobic (and 99% of them don't even know what that means), which makes creating real, lasting relationships very difficult. Sure, you can have good relationships with people on the surface, but no loyalties or real trust are created. Which is too bad because I've met a lot of people with gobs of serious potential!

Don't get me wrong, this is an amazingly beautiful place. The natives here have a right and every reason to be suspicious of outsiders who may try to spoil the atmosphere. That's why this is "Vacationland", not "move here and make a living land". I've met a number of extremely nice people here, but all of them are from "away". Heck, the fact that people are said to be "from away" is a huge. That's a clear message that gets sent to any new person upon arrival, and is not a good one.

I know, people will get angry, and try to tell me about they "wonderful experiences" with the locals. But, if you can, take a moment and think about your experiences objectively. Are any of those people going to be your friend, say, if you moved to Connecticut? Think about it.

The weather here stinks. Summers are hot, sticky, and horrible, winters are cold, blustery, and horrible, it rains all the time in the spring and autumn, the good seasons are short, and there just isn't enough to do for a long stretch to justify picking up and moving here. Especially when the opportunities are unavailable for advancement. Again, if your goal is to work in a cube farm, you should be fine. You can easily find a go-nowhere job and never advance your career. That is not a techie, that is a trained monkey, BTW.

True technologists tend to live in clusters, as we've seen. Boston, which also has terrible weather, is home to numerous high-end schools, and a disproportionate population of extremely intelligent people - who want to stay near each other because they thrive off each other. San Fran is in a very similar situation, though not nearly as pronounced when it comes to the number of institutions, but they have the fantastic weather, pristine scenery, and hundreds of thousands of acres that are not marked 'private' to roam on. Austin is another one of these recent hotbeds, mostly because of its extraordinarily diverse culture, local educational institutions, and sheer affordability for someone who is just getting started.

Portland (which is NOT P'town, that's another New England locale) doesn't have the same mix of the essentials to attract a highly skilled tech workforce. Its proximity to other, more attractive locales (Boston, NY City, DC) makes it a "nice place to visit". Sure, MCOA is cranking out graphic artists, sure USM is cranking out programmers, but those are not the people who make a difference... they're the people who work for the people who make a difference. What Portland actually needs are the people you NEVER see at the bar, at the club, or at the house parties. The people who are going to make the biggest difference are the ones who are truly passionate about what they do and are willing to put 150% of themselves (and their time) into making that difference.

If Maine wants to try and attract the types of technology workers that it can build an industry around, then perhaps it should start by giving some of us tax breaks, improved infrastructure, and be more proactive in fostering a real computer science program at its UMaine campuses. A real CS program does not mean they churn out bulk VB and Java programmers, which appears to be the current trend (if the nearly 50 resumes I received from USM grads is any indication) and therefore is not creating a globally viable workforce, which is essential when you have to compete against far more developed and desirable places to acquire talent.

I ended up giving up my search for employees locally. And I'm glad I did, after 8 months of attempting to find someone here, I placed one ad in MA and had dozens of qualified applicants within a week. That is where me, my business, and my hundreds of thousands of dollars in tax revenue are going. And working via email and IM is ok for a lot of things, but a truly viable collaboration happens when the members can be together, know each others quirks, and play off each other in an

I may sound cantankerous, bitter, or angry - but I'm really not! I've just come to know this place for what it is, and what it isn't, which has actually fostered a far deeper sense of appreciation for the wonderful things that ARE here. Portland can't be everything to everyone, it's just not big enough to support more than a few major industries. Boston's population of college students alone is more than all of the residents in southern Maine combined. That's a vast amount of people to build industries around.

Frankly, I feel that Portland has found and developed a couple of wonderful niches for itself. It's a gorgeous small town with a city feel to it. It has some excellent restaurants, a vibrant arts scene, a working waterfront (come on! that's just incredible!!), satellite offices of some large national companies, and has some wonderful sights to be seen in the vicinity.

Love Portland for what it is. And though I will be moving away and taking my business with me, I will most certainly be back to visit.

Posted by doug
August 28, 2008 01:35 PM

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Justin is a former newspaper intern and has the scar tissue to prove it. Justin has been a staff writer for the Portland Press Herald/Maine Sunday Telegram since 2003, and in 2004 began writing a weekly column in the Monday Magazine.

If he had to pick a label, the column would fall under "youth culture," covering everything from high school dance etiquette, dealing with college debt, the resurgence of Roller Derby and Portland's one-of-a-kind music scene. This of course has not stopped him from answering letters to Santa Claus or writing about his experience riding shotgun in a drift car.

Justin is an export from the Midwest. He is a graduate of the University of Missouri and is originally from Minnesota. He enjoys bacon, cheap beer, redheads, Burt Reynolds jokes and wondering what the soundtrack to his life would sound like.

When he grows up he wants to be an international art thief. Or Captain America.

Until then he'll be bringing you dispatches about "the young people" and what they do.






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Bring on the Tights: Free Comic Book Day
Celebrating Vinyl at Enterprise Records
The NXT Roundtable: The economy & doughnuts
South by Southwest Interactive: Talking with Jay Smooth
The Night at Greendrinks
The NXT Roundtable
Day at the Newseum
Subject Bias: How to Feel
ROFLing with "Stuff White People Like"
Geekspeak with Pop Candy
A Green Eye for Fashion
Not My Job
What's next for Justin Alfond
Sittin' down with Stew n' Crew
Lessons with the Portland Music Foundation
Catching up with Opportunity Maine
Discussing Freedom Space
Spinout's Class of 2007
Free for All in Space
Flipping Records: WMPG's Annual Record Sale
An evening at the MECA art auction
Beats, award shows and life with Mike Clouds
The NXT Halloween Special
Chat with Davy Rothbart of FOUND Magazine
When Turtles Make Love *Warning: mature material
Derby night in America
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