Remember how I said weird things come across the NXT Desk from time to time? Take the case of the BACtrack personal Breathalyzer – just in time for the St. Paddy's season.

This New Year you're covered baby.
(Images Courtesy of BACtrack.)

I meant to get to this on Monday in honor of the holiday, but got sidetracked by a few things.

A few weeks back a news release entitled "Don't Count On The Luck Of The Irish This St. Patrick's Day" wound up on my desk from KHN Solutions LLC, makers of The BACtrack personal Breathalyzer. (Available for $79.99 MSRP)

This wise Bay-area company decided to capitalize on the holiday's ability to bring out the drunks to get their product some play.

For the last few years personal Breathalyzers and Breathalyzers in bars have become more and more common as a potential deterrent to drunk driving. This is undeniably a good thing.

But when you market your product as if it were a toy, is that the right message?

Plus, what are the odds most people know the legal blood alcohol content limit for the state? (It's 0.08) And an interesting tidbit from the BACtrack instructions: You gotta wait 20 minutes after drinking, eating or smoking to test yourself. Just assuming people know when they may or may not be tipsy - how many are really going to be able to wait?

Keith Nothacker, the founder and president of KHN Solutions LLC cuts to the bottom line:

It's a good – if not kind of funny – idea, and one that could potentially save lives.

Did I mention the news release came with photos? Who wants to do a caption contest:

Photo 1: "It may not be a magic 8-ball, but I'd say all signs point to yes, baby."

Photo 2: Indeed, Renee did have room enough for one more martini in her.

Photo 3: Only later did Marcy realize she had been blowing into her cellphone all night.

Let's hear your caption suggestions!

E-mail this entry to a friend