There is nothing quite like the fear, tension and unease you feel when you're hosting a Super Bowl party and things go south for the home town team and you've got few fans for the opposing team in attendance.

I didn't know whether to hide the booze, knives and easily flammable furniture, or as a neutral party (Vikings Fan) appeal to reason.

Fortunately clear heads prevailed, cell phones started going off, and leftovers were foisted on people as they headed towards the door.

New Tenant in the Alley of Shame?

In non Super Bowl related news, here's a development on the fashion front, Rogues Gallery has opened it's first store here in Portland on Wharf Street in the Old Port.

Through some planning and luck I was able to talk with Alex Carleton, the designer behind Rogues, last week about the opening.

Primarily a wholesale company, you could typically only get your hands on Rogue goods at sample sales. (Picked up a T-Shirt myself at the last one) Carleton said the store will be an extension of the brand and a place for them to try new things. The store will incorporate goods made regionally and by local artists, and will have a constantly changing look.

One new thing is the launch of a women's line available at the store.

Who is it, what is it, and why can't I stop drinking Slusho!

Over in the iHerald this morning we take a look at the phenomenon that is "Cloverfield."

Talk about a mystery wrapped in an enigma, covered in a hard candy shell, the monster movie has been remarkable in its marketing campaign and use of online games and user fanaticism.

From the start anyone familiar with "Alias" or "Lost" was more than likely to seek out more info on "Cloverfield" after they figured out the J.J. Abrams connection.

But they also captured a lot more imaginations thanks to a seemingly unconnected web of sites with clues adding to the story in the film.

There's sites such as 1-18-08.com, Slusho!, Tagruato Corp., Tidowave, and Jamie and Teddy just to name a few.

The phenomenon inspired a small cottage industry of sites for the specific purpose of putting all the clues together.

Almost as quickly as the hype to "Cloverfield" built up, it's not showing any signs of slowing online as fans still try to dissect the film and match pieces of the movie with the Internet components.

Meanwhile Abrams is already on to his next film project and he's certain to use the same methods to drum up support for that.

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