We've got our first general election ads from the two 1st District Congressional candidates, Democrat Chellie Pingree and Republican Charlie Summers.
The dueling 30-second ads strike similar tones about the economy and continuing this idea of "Wall Street vs. Main Street" that has been a familiar political battle cry since the recent financial bailout package was passed by Congress.
Both ads also have a similar style and message, equal part biography - Pingree talks about her time in the legislature, Summers his time working for Sen. Olympia Snowe, the regional Small Business Administration and as a soldier in Iraq- to introduce the candidate, and positions - mostly economic issues and digs at Wall Street - to mark where they stand relative to each other.
As has largely been the case so far in debates, forums and speeches, there's no direct jabs at the opponent in either Pingree or Summers ad, sticking mostly to rhetoric that's designed to score points with the middle class.
Also interesting to note, like many congressional candidates this year, both Pingree and Summers make no mention of their party affiliation in the ads.
Here's Pingree's ad, entitled "Squeeze," which debuted last week:
Here's Summers ad, entitled "Play by the Rules," which was unveiled this week:
Dieter Bradbury is the Press Herald's political correspondent. His career at the newspaper started in 1980, and includes 21 years as a reporter and seven as an editor. Bradbury is a graduate of the University of Southern Maine.
Updates Sign up to be notified when there's a new entry