Fine Lines Blog Index
August 23, 2007
Shopwatch: Addo Novo

So you're redecorating your home – this time you have modern in mind.

But shopping? Trips to Boston and New York seem appealing. But not necessarily practical.

That’s the dilemma Shawn Hachey and Brian Latham faced when they began renovating their West End Victorian. Their solution? Start a store.

room pic.jpg
Light boxes that glow can be used as tables or seating, $285. The Rochelle sofa is a modern, comfortable option, $1,795.


The result was Addo Novo (“inspired change”), a four-month-old home furnishings store with low modern furniture, intriguing lighting and stainless accessories.

Shawn’s experience comes from his work at Williams-Sonoma and Urban Outfitters, where he was a buyer. Brian has a degree in architecture and is the creative director of an advertising agency.

Together they’ve transformed the 490 Congress St. location into an open, inviting industrial-style space with high black ceilings. Some days traffic is slow – lots of curious passers-by peek in for a look. The First Friday walks are another story – Shawn says he’s seen 80 people in the space, all the more reason to keep its open feel a priority.

The partners had two key goals when they launched Addo Novo – they wanted comfortable price points for Maine buyers, and they wanted well-made furnishings. Much of their furniture comes from Toronto and can be shipped in days.

But quick decisions aren’t what Shawn wants from customers – he encourages potential buyers to think about what they like, to take their time. He and Brian offer free consulting to people who are considering remodeling.

So how does such modern furniture fit into many of Maine’s older structures? Surprisingly well, says Shawn; many older homes have small rooms and high ceilings, and lower furniture makes a room look larger. Many modern furniture styles are inspired from designs of the ‘30s and ‘40s – almost 100 years ago, he notes. As a nod to older homes, however, they have included furniture designs with wooden bases that work well with antiques.

What’s in store for Addo Novo? Platform beds will soon be added to the inventory as well as more small items for the Christmas season and perhaps a catalog and online store.

tea lights.jpg
Lado tealights, $35/$55.

fireplace.jpg
An unvented Chino fireplace mounts on the wall and is fueled by denatured alcohol, $1,350.

pony table.jpg
This 36-by-36-inch pony-skin ottoman is actually made from South American cow hides, $1,675.

stool.jpg
Pawn stools, $325.

pony  rug.jpg
The Euclid ottoman, $950, and hand-stitched rugs, $3,095 (6x9) and $2,275 (5x7).


orange bowl.jpg
Large food-safe, extruded-plastic bowl, $69

Posted by Andrea Nemitz at 11:20 AM

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Comments

Thank god for this store! My husband and I wandered in the other day and plan to go back soon.
Yes, you can find these furnishings (or ones like them) in big cities or online, but here's a great opportunity to support small business in Portland.
p.s. Love the extruded-plastic bowl!

Posted by Tonya
August 28, 2007 08:38 PM

Hi Shawn,
Not sure if you can remember back far enough to Orono High in ‘89. I was the Aussie exchange student and ur sometime hypnosis guineapig.:) Last we spoke u were going to Sarah Lawrence in NYC to do a psych’ degree and I was thinking about where my life was headed after leaving varsity. Thankfully, I made all the right choices. I’m happily married with 1 daughter (almost 2) and 2 step sons (17 and 19) and live in South Africa. Hubby is an academic, author and activist. I'm still arty, but use my creative skills in other ways. Although, I did recently design logos and posters for a national activism campaign here in South Africa. I do counseling work part-time and am an activist the rest; doing media, event coordination and research for 3 different organsiations. Have travelled lots! Hope ur well and really happy in life? Not sure why I googled you? I’m in total facebook denial and rather spy on my friends the old fashioned way. LOL But glad I did. I'm pretty sure there can't be too many other Shawn Hachey's in Maine? Hope the store is doing well? Btw, ur furniture looks alot like my old apartment in Australia. Always knew u had good taste.:) Google me to see some of the things I've been up to if u want? Keep well. Wishing you best regards, Melissa Hoole :)

Posted by melissa
May 6, 2008 08:23 AM

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Andrea Nemitz is online day editor at pressherald.com.

She graduated from the University of Wisconsin with a degree in journalism and has been at the papers since 1986 as a photo editor, features editor and business editor. She and her husband, columnist Bill Nemitz, live in Bar Mills and can say with relief that all five kids have made it through college.

Her passion for fashion first emerged in fourth grade, when she begged her parents (successfully) for white go-go boots. (Think Nancy Sinatra.) She knew at an early age that those brown Girl Scout oxfords did not work with a blue tulle Easter dress, and has the scowling photo to prove it.



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