Minding Your Business Blog Index
Marketing
July 21, 2008
Word of mouth advertising in a viral world

On its face, the letters-to-the-editor feature makes no sense. Every day, newspapers invite people to complain about the company's effort, so that the news organization can print and distribute those grievances to customers. It's kind of like McDonald's running notes on Happy Meals bags from customers who are angry that french fries and Chicken McNuggets make kids fat.

The idea behind letters is this: People will trust the newspaper more if they see that it is willing to share criticisms of its work with the public.

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Posted by Eric W Blom at 02:58 PM
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Eric Blom has been a journalist in Maine for 20 years, much of it as a business reporter and editor. He's been inside factories, office buildings and retail shops throughout the state, meeting with workers, shoppers, investors and executives about their hopes and fears. These days, as local and business news editor, he has a bird's eye view of what's happening in Maine commerce.

Eric, who was born in Rhode Island, has been heading north for some years now. He graduated from Boston University, edited a weekly newspaper in Belmont, Mass., and worked at the now-defunct Peabody Times in Massachusetts before coming to Maine. He lives in Portland with his wife and two children.

Knowing Maine's Business is a gathering spot for the respectful exchange of information and ideas about the marketplace.



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Word of mouth advertising in a viral world (3)
Alex Steed wrote: Anyone interested in talking further about this topic with me can reach me ...

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